Voiro Technologies

  The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic advertising. It is also the most common type of advertising spaces across all screens, including native, mobile, video and display ads. Programmatic advertising is widely used in the field of digital marketing and is often linked to areas like real-time bidding (RTB) and open auctions and remnant inventory. The objective of an advertiser usually was to reach their intended audience or market and convince them to take a specific or other action. This could mean buying something, creating the brand's reputation, or promoting an event, etc. The objective of a Publisher was to create a website that had interesting information, interesting and useful material to attract a target audience that the advertiser may wish to reach through their advertising campaigns. Types of programmatic advertising  Before we discuss the various kinds of pro...

  Programmatic advertising is the process where the automated bidding mechanism is employed for real-time automated purchasing and selling of ad inventory. It is among the most well-known ways to run ads on the internet. Programmatic buying is the most popular method of buying in the current digital advertising business. Furthermore, experts say that everything will be a programmatic product in 2030. To simplify, programmatic advertising refers to the buying of ads using algorithms that buy views in real time. This means that advertising is shown to the appropriate people, at the appropriate place and at the appropriate time. In simple terms it is possible to define programmatic advertising as an advertisement method that permits advertisers to display their advertisements on websites or apps of publishers making use of AI-powered algorithms as well as an automated system that requires minimum or zero human involvement. Concept of Programmatic Advertising Before w...