Voiro Technologies

  Ad monetization technologies have been an integral part of the publishing industry for many years. As the industry continues to evolve, publishers are increasingly looking for new and innovative ways to monetise their content. This includes exploring new technologies such as artificial intelligence (AI), machine learning (ML) and natural language processing (NLP).  These technologies can help publishers create more effective ad campaigns, increase their reach and generate more revenue from their content. In addition, they can also be used to analyse user behaviour and create personalised experiences for readers. With the right technology in place, publishers can ensure that they are maximising their ad revenue . What Types of Ad Monetisation Technology are Available to Publishers? Monetisation technology is becoming increasingly important for publishers, as it helps them to generate revenue from their content. There are a number of different types of ad monetis...

  Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad revenue with the help of Ad revenue optimization. As you create the right strategy, you will be able to get hands-on guidance from ad operations experts by connecting you with top content creators. Here are 5 essential Ad Revenue Optimization Strategies to maximize your ad revenues: Trying different Ad Networks Ad networks are businesses that connect publishers' ad demand with advertisers. To increase your revenue, it is important that you work with the right publisher ad network. Your site visitors should see the appropriate ads. There are many ad networks available, but it is best to choose the one that suits your needs. Do not choose an ad system based on its unique capabilities. Instead, select advertising technology platforms that best suit your website's needs. Trying different Ad Formats Try different ad formats ...

  Programmatic advertising refers to the use of the automated bidding mechanism for the real-time, automated buying and selling of ad inventory. This is one of the most popular ways to place ads online. It is the use of technology to buy or sell advertising inventory through an automated, data-driven process. This is the most popular type of advertising space across all screens, including mobile, video, and display. Digital marketing is a vast field that uses programmatic advertising. It is often connected to areas such as real-time bidding, open auctions, and residual inventory. Programmatic advertising can be described as an advertisement technique that allows advertisers to place their ads on the websites and apps of publishers using AI-powered algorithms. It also includes an automated system that requires minimal or zero human intervention. Concept of Programmatic Advertising Before we get into the benefits it can bring to your brand or business, let's fir...

  The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic advertising. It is also the most common type of advertising spaces across all screens, including native, mobile, video and display ads. Programmatic advertising is widely used in the field of digital marketing and is often linked to areas like real-time bidding (RTB) and open auctions and remnant inventory. The objective of an advertiser usually was to reach their intended audience or market and convince them to take a specific or other action. This could mean buying something, creating the brand's reputation, or promoting an event, etc. The objective of a Publisher was to create a website that had interesting information, interesting and useful material to attract a target audience that the advertiser may wish to reach through their advertising campaigns. Types of programmatic advertising  Before we discuss the various kinds of pro...