Digital media continues to grow in its share of spending over traditional media channels as do the technology in digital media that aid in easing the planning of online ads and buying process. The choice of the right programmatic advertisement solutions is usually costly and takes a lot of time. However, with the right information it can be made simpler. The reality for the majority of marketers is that they don't have the internal resources to handle any advertising platform other than Google and Facebook however, programmatic advertising offers the potential to provide more precise targeting and greater reach across mobile, display, video native, digital audio connected TV, as well as newer channels such as digital out-of-home ads. Since these platforms are complicated, the majority of marketing teams will use a programmatic Ad Agency to support their digital media strategy as well as their campaigns management tools. What is a Programmatic Agency? Progra