Voiro Technologies

  Digital media continues to grow in its share of spending over traditional media channels as do the technology in digital media that aid in easing the planning of online ads and buying process. The choice of the right programmatic advertisement solutions is usually costly and takes a lot of time. However, with the right information it can be made simpler. The reality for the majority of marketers is that they don't have the internal resources to handle any advertising platform other than Google and Facebook however, programmatic advertising offers the potential to provide more precise targeting and greater reach across mobile, display, video native, digital audio connected TV, as well as newer channels such as digital out-of-home ads.  Since these platforms are complicated, the majority of marketing teams will use a programmatic Ad Agency to support their digital media strategy as well as their campaigns management tools. What is a Programmatic Agency? P...

  Programmatic advertising refers to the use of the automated bidding mechanism for the real-time, automated buying and selling of ad inventory. This is one of the most popular ways to place ads online. It is the use of technology to buy or sell advertising inventory through an automated, data-driven process. This is the most popular type of advertising space across all screens, including mobile, video, and display. Digital marketing is a vast field that uses programmatic advertising. It is often connected to areas such as real-time bidding, open auctions, and residual inventory. Programmatic advertising can be described as an advertisement technique that allows advertisers to place their ads on the websites and apps of publishers using AI-powered algorithms. It also includes an automated system that requires minimal or zero human intervention. Concept of Programmatic Advertising Before we get into the benefits it can bring to your brand or business, let's fir...