Programmatic advertising refers to the use of the automated bidding mechanism for the real-time, automated buying and selling of ad inventory. This is one of the most popular ways to place ads online. It is the use of technology to buy or sell advertising inventory through an automated, data-driven process. This is the most popular type of advertising space across all screens, including mobile, video, and display. Digital marketing is a vast field that uses programmatic advertising. It is often connected to areas such as real-time bidding, open auctions, and residual inventory. Programmatic advertising can be described as an advertisement technique that allows advertisers to place their ads on the websites and apps of publishers using AI-powered algorithms. It also includes an automated system that requires minimal or zero human intervention. Concept of Programmatic Advertising Before we get into the benefits it can bring to your brand or business, let's fir