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Showing posts from February, 2023

The Future of Publisher Ad Monetisation Technologies: Unlocking New Streams of Revenue

  Ad monetization technologies have been an integral part of the publishing industry for many years. As the industry continues to evolve, publishers are increasingly looking for new and innovative ways to monetise their content. This includes exploring new technologies such as artificial intelligence (AI), machine learning (ML) and natural language processing (NLP).  These technologies can help publishers create more effective ad campaigns, increase their reach and generate more revenue from their content. In addition, they can also be used to analyse user behaviour and create personalised experiences for readers. With the right technology in place, publishers can ensure that they are maximising their ad revenue . What Types of Ad Monetisation Technology are Available to Publishers? Monetisation technology is becoming increasingly important for publishers, as it helps them to generate revenue from their content. There are a number of different types of ad monetisation tec