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Showing posts from August, 2022

Ad Sales Workflow Automation to Get Better Conversion - Streamline Ad Ops Workflow

  Automating your sales process can allow you to have more time to concentrate on other areas that require human intervention, such as the lead-generation strategy, or channel strategy. Automation of workflows is a guaranteed way to improve the productivity of your sales team by making it easier to trigger tasks in response to important events or the behavior of leads. It's a type of sales-related automation. Automated workflows are just one of the many functions that CRM systems can provide your company. What is workflow automation? Workflow automation is the method of establishing software that can complete tasks with no human involvement. Automated workflows rely on rules and logic to start tasks. If something triggers the predetermined algorithm, a specific procedure or action is performed in the process. Automation of workflows helps make the sales process more effective because of shorter timeframes for triggers and less manual effort. What does sales workfl

Ad Revenue Optimization Strategies for Publishers - Advertising Revenue Management

  Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad revenue with the help of Ad revenue optimization. As you create the right strategy, you will be able to get hands-on guidance from ad operations experts by connecting you with top content creators. Here are 5 essential Ad Revenue Optimization Strategies to maximize your ad revenues: Trying different Ad Networks Ad networks are businesses that connect publishers' ad demand with advertisers. To increase your revenue, it is important that you work with the right publisher ad network. Your site visitors should see the appropriate ads. There are many ad networks available, but it is best to choose the one that suits your needs. Do not choose an ad system based on its unique capabilities. Instead, select advertising technology platforms that best suit your website's needs. Trying different Ad Formats Try different ad formats