The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even though programmatic marketing is highly praised around the globe, Indian marketers are more in the game than their counterparts. According to a report, just 2 percent of advertisers aren't making use of programmatic ads in India in comparison to 33 percent in Japan and 9 percent in Australia and 6 percent in Indonesia. Like other channels of advertising, being aware of the most recent trends in programmatic advertising will be the very first thing towards getting it to work for your company. Have a look at the top programmatic marketing trends that digital and advertising marketers must not overlook from 2022 to 2023. 1. CTV Advertising CTV or Connected television advertising took the lead in 2021. According to a report, between 2020-2021 CTV watching increased by 31 percent in India. The rapid growth of digital technology in I