Voiro Technologies

  Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to create more efficient and effective campaigns.  India has seen a rapid growth in programmatic advertising, with more than 80% of advertisers gaining efficiency because of its efficiency and the power it offers. The use of programmatic advertising in India is expected to increase by 52% by 2021.  Programmatic advertisements are the next frontier in advertising India and it's about time for advertisers to start using programmatic advertising to get the most of their budgets for advertising.  Get the most of your advertising budgets with Programmatic Marketing Automated & Smart Bidding  Programmatic advertising through DV360 provides bid strategies that rely on machine learning to enhance the performance of campaigns by providing impressions or increasing bids on behalf of users based on the possibility ...

  The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even though programmatic marketing is highly praised around the globe, Indian marketers are more in the game than their counterparts. According to a report, just 2 percent of advertisers aren't making use of programmatic ads in India in comparison to 33 percent in Japan and 9 percent in Australia and 6 percent in Indonesia. Like other channels of advertising, being aware of the most recent trends in programmatic advertising will be the very first thing towards getting it to work for your company. Have a look at the top programmatic marketing trends that digital and advertising marketers must not overlook from 2022 to 2023. 1. CTV Advertising CTV or Connected television advertising took the lead in 2021. According to a report, between 2020-2021 CTV watching increased by 31 percent in India. The rapid growth of digital technology in I...

  The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic advertising. It is also the most common type of advertising spaces across all screens, including native, mobile, video and display ads. Programmatic advertising is widely used in the field of digital marketing and is often linked to areas like real-time bidding (RTB) and open auctions and remnant inventory. The objective of an advertiser usually was to reach their intended audience or market and convince them to take a specific or other action. This could mean buying something, creating the brand's reputation, or promoting an event, etc. The objective of a Publisher was to create a website that had interesting information, interesting and useful material to attract a target audience that the advertiser may wish to reach through their advertising campaigns. Types of programmatic advertising  Before we discuss the various kinds of pro...

  Programmatic advertising is the process where the automated bidding mechanism is employed for real-time automated purchasing and selling of ad inventory. It is among the most well-known ways to run ads on the internet. Programmatic buying is the most popular method of buying in the current digital advertising business. Furthermore, experts say that everything will be a programmatic product in 2030. To simplify, programmatic advertising refers to the buying of ads using algorithms that buy views in real time. This means that advertising is shown to the appropriate people, at the appropriate place and at the appropriate time. In simple terms it is possible to define programmatic advertising as an advertisement method that permits advertisers to display their advertisements on websites or apps of publishers making use of AI-powered algorithms as well as an automated system that requires minimum or zero human involvement. Concept of Programmatic Advertising Before w...