Skip to main content

Latest Trends of Programmatic Advertising in 2022 - Voiro Technologies

 


The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even though programmatic marketing is highly praised around the globe, Indian marketers are more in the game than their counterparts.

According to a report, just 2 percent of advertisers aren't making use of programmatic ads in India in comparison to 33 percent in Japan and 9 percent in Australia and 6 percent in Indonesia. Like other channels of advertising, being aware of the most recent trends in programmatic advertising will be the very first thing towards getting it to work for your company.

Have a look at the top programmatic marketing trends that digital and advertising marketers must not overlook from 2022 to 2023.

1. CTV Advertising

CTV or Connected television advertising took the lead in 2021. According to a report, between 2020-2021 CTV watching increased by 31 percent in India. The rapid growth of digital technology in India and the viewer’s gradually switching towards CTV and OTTs over traditional linear TV has prompted advertisers to include CTV in their marketing programmatic mix.

Advertisers can benefit from the enormous possibilities that come with CTV advertising to maximize their marketing budget in 2022.

2. Omnichannel Marketing

India is one of the fastest-growing markets for electronic devices. The numbers of sales for tablets, smartphones and smartwatches have been steadily growing across the nation. With the aid of an Omnichannel programmatic advertising method, companies are able to concentrate on such devices.

One of the major benefits of programmatic advertising is the ability to tailor the advertising options to each device to increase engagement.

3. Reducing the Reliance on Cookies

Since the advent the concept of programmatic advertisements in the field of digital marketing cookies have played a crucial role. Although Google delays the transition of three 3rd party cookies until 2023, marketers should begin developing a transition plan to a cookie-free future starting in 2022.

Instead of waiting for the next gold bullet in 2022, it could be the year for advertisers to look for ways to identify their customers that will aid them in generating revenue from online ads.

4. Contextual Advertising

Cookies enabled advertisers to think beyond the context of their targeting and concentrate more on behavioral targeting since it permitted advertisers to gather the information of users without consent.

With India preparing to implement its own similar laws to GDPR contextual advertising could be one of the major digital trends in advertising in 2022. For contextual ads cookies aren't required because it doesn't aim at individuals.

5. Mobile Gaming Advertisement

According to an analysis that estimates there are 430 million users on smartphones in India and this number is projected to reach the number of 650 million in 2025. Utilizing programmatic ads for mobile gaming apps might be a successful approach for advertisers to advertise in 2022 or beyond.

As the programmatic solutions for advertising enable advertisers to reach the correct audience at the appropriate place and at the most appropriate time, using this marketing channel to reach the gamers in the market through mobile gaming apps can result in incredible ROI.

Making the Most of Programmatic Advertising in 2022

With 2022 coming up this is a fantastic time for both marketers and advertising agencies to develop their plan for programmatic advertising in the coming year. By adopting the latest trends or drawing the inspiration of them to develop an individualized programmatic plan can effectively target the right public and boost the ROI.

A trusted programmatic advertising company, like Voiro Technologies can help you to increase the efficiency of your advertising campaigns, and uncover the potential of your ads to increase their effectiveness up a notch.

Voiro is a Saas technology company that offers the best media Monetisation Infrastructure for Media Businesses. As a Leading Ad Revenue Management platform, Voiro simplifies your ad sales and ad ops workflows, giving you a single view of revenue with accurate, real-time reconciled revenue data.

Read more - How To Stay On Top Of Your Advertiser Relationships

Labels:

Comments

Post a Comment

Popular posts from this blog

Key Considerations for Choosing Ad Monetization Technology for Publishers

  In today's dynamic digital landscape, the choice of ad monetization technology is a critical factor for publishers, especially those in the realms of E-commerce ad monetisation technology, OTT ad monetisation technology, and streaming ad monetisation technology. The aim is clear - to maximize ad revenue while ensuring a seamless user experience. Choosing the right ad monetization partner is as crucial as the technology itself. Voiro brings to the table a wealth of experience, a network of top-tier advertisers, and a reputation for delivering results. With Voiro, you're not just a publisher; you're a valued partner in the journey to ad monetization success. Here are Some Key Considerations you Need to Know About Understanding Publisher Objectives To embark on this journey, publishers must first define their goals. Whether it's within the sphere of publishers ad monetisation technology or focusing on the broader spectrum of ad revenue optimization, se...
Post a Comment
Read more

How Programmatic Advertising Helps in Making the Most of Your Marketing Budget

  Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to create more efficient and effective campaigns.  India has seen a rapid growth in programmatic advertising, with more than 80% of advertisers gaining efficiency because of its efficiency and the power it offers. The use of programmatic advertising in India is expected to increase by 52% by 2021.  Programmatic advertisements are the next frontier in advertising India and it's about time for advertisers to start using programmatic advertising to get the most of their budgets for advertising.  Get the most of your advertising budgets with Programmatic Marketing Automated & Smart Bidding  Programmatic advertising through DV360 provides bid strategies that rely on machine learning to enhance the performance of campaigns by providing impressions or increasing bids on behalf of users based on the possibility ...
Post a Comment
Read more

Programmatic Advertising to Generate More Leads and Business Sales

  Digital media continues to grow in its share of spending over traditional media channels as do the technology in digital media that aid in easing the planning of online ads and buying process. The choice of the right programmatic advertisement solutions is usually costly and takes a lot of time. However, with the right information it can be made simpler. The reality for the majority of marketers is that they don't have the internal resources to handle any advertising platform other than Google and Facebook however, programmatic advertising offers the potential to provide more precise targeting and greater reach across mobile, display, video native, digital audio connected TV, as well as newer channels such as digital out-of-home ads.  Since these platforms are complicated, the majority of marketing teams will use a programmatic Ad Agency to support their digital media strategy as well as their campaigns management tools. What is a Programmatic Agency? P...
Post a Comment
Read more