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Showing posts from May, 2022

How Programmatic Advertising Helps in Making the Most of Your Marketing Budget

  Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to create more efficient and effective campaigns.  India has seen a rapid growth in programmatic advertising, with more than 80% of advertisers gaining efficiency because of its efficiency and the power it offers. The use of programmatic advertising in India is expected to increase by 52% by 2021.  Programmatic advertisements are the next frontier in advertising India and it's about time for advertisers to start using programmatic advertising to get the most of their budgets for advertising.  Get the most of your advertising budgets with Programmatic Marketing Automated & Smart Bidding  Programmatic advertising through DV360 provides bid strategies that rely on machine learning to enhance the performance of campaigns by providing impressions or increasing bids on behalf of users based on the possibility of achieving the KPI