Programmatic advertising is the process where the automated bidding mechanism is employed for real-time automated purchasing and selling of ad inventory. It is among the most well-known ways to run ads on the internet. Programmatic buying is the most popular method of buying in the current digital advertising business. Furthermore, experts say that everything will be a programmatic product in 2030. To simplify, programmatic advertising refers to the buying of ads using algorithms that buy views in real time. This means that advertising is shown to the appropriate people, at the appropriate place and at the appropriate time. In simple terms it is possible to define programmatic advertising as an advertisement method that permits advertisers to display their advertisements on websites or apps of publishers making use of AI-powered algorithms as well as an automated system that requires minimum or zero human involvement. Concept of Programmatic Advertising Before w...