Automating your sales process can allow you to have more time to concentrate on other areas that require human intervention, such as the lead-generation strategy, or channel strategy. Automation of workflows is a guaranteed way to improve the productivity of your sales team by making it easier to trigger tasks in response to important events or the behavior of leads. It's a type of sales-related automation. Automated workflows are just one of the many functions that CRM systems can provide your company. What is workflow automation? Workflow automation is the method of establishing software that can complete tasks with no human involvement. Automated workflows rely on rules and logic to start tasks. If something triggers the predetermined algorithm, a specific procedure or action is performed in the process. Automation of workflows helps make the sales process more effective because of shorter timeframes for triggers and less manual effort. What does sales workfl...