Voiro Technologies

  If you’re an over-the-top (OTT) content provider, chances are you’ve been wondering how to optimize your ad revenue and streamline the process of generating reports. After all, it can be a time-consuming and manual task to generate accurate ad revenue reports, especially with multiple channels and hundreds of campaigns running at any given time. Fortunately, there is a way to automate ad revenue reporting and optimization. Voiro is a fast, easy-to-use platform that makes it possible to do just that. In this blog post,  explore how Voiro helps optimize OTT advertising revenue and automate ad revenue reports so that you can spend more time growing your business. OTT Advertising and OTT Ad Revenue Optimization The online video market is growing at an unprecedented rate. In 2019, global OTT revenues are expected to reach $159 billion, up from $107 billion in 2017. This growth is being driven by the increasing popularity of streaming services like Netflix, Amazon Pr...

  Digital media continues to grow in its share of spending over traditional media channels as do the technology in digital media that aid in easing the planning of online ads and buying process. The choice of the right programmatic advertisement solutions is usually costly and takes a lot of time. However, with the right information it can be made simpler. The reality for the majority of marketers is that they don't have the internal resources to handle any advertising platform other than Google and Facebook however, programmatic advertising offers the potential to provide more precise targeting and greater reach across mobile, display, video native, digital audio connected TV, as well as newer channels such as digital out-of-home ads.  Since these platforms are complicated, the majority of marketing teams will use a programmatic Ad Agency to support their digital media strategy as well as their campaigns management tools. What is a Programmatic Agency? P...

  Automating your sales process can allow you to have more time to concentrate on other areas that require human intervention, such as the lead-generation strategy, or channel strategy. Automation of workflows is a guaranteed way to improve the productivity of your sales team by making it easier to trigger tasks in response to important events or the behavior of leads. It's a type of sales-related automation. Automated workflows are just one of the many functions that CRM systems can provide your company. What is workflow automation? Workflow automation is the method of establishing software that can complete tasks with no human involvement. Automated workflows rely on rules and logic to start tasks. If something triggers the predetermined algorithm, a specific procedure or action is performed in the process. Automation of workflows helps make the sales process more effective because of shorter timeframes for triggers and less manual effort. What does sales workfl...

  Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad revenue with the help of Ad revenue optimization. As you create the right strategy, you will be able to get hands-on guidance from ad operations experts by connecting you with top content creators. Here are 5 essential Ad Revenue Optimization Strategies to maximize your ad revenues: Trying different Ad Networks Ad networks are businesses that connect publishers' ad demand with advertisers. To increase your revenue, it is important that you work with the right publisher ad network. Your site visitors should see the appropriate ads. There are many ad networks available, but it is best to choose the one that suits your needs. Do not choose an ad system based on its unique capabilities. Instead, select advertising technology platforms that best suit your website's needs. Trying different Ad Formats Try different ad formats ...

  Programmatic advertising refers to the use of the automated bidding mechanism for the real-time, automated buying and selling of ad inventory. This is one of the most popular ways to place ads online. It is the use of technology to buy or sell advertising inventory through an automated, data-driven process. This is the most popular type of advertising space across all screens, including mobile, video, and display. Digital marketing is a vast field that uses programmatic advertising. It is often connected to areas such as real-time bidding, open auctions, and residual inventory. Programmatic advertising can be described as an advertisement technique that allows advertisers to place their ads on the websites and apps of publishers using AI-powered algorithms. It also includes an automated system that requires minimal or zero human intervention. Concept of Programmatic Advertising Before we get into the benefits it can bring to your brand or business, let's fir...

  Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to create more efficient and effective campaigns.  India has seen a rapid growth in programmatic advertising, with more than 80% of advertisers gaining efficiency because of its efficiency and the power it offers. The use of programmatic advertising in India is expected to increase by 52% by 2021.  Programmatic advertisements are the next frontier in advertising India and it's about time for advertisers to start using programmatic advertising to get the most of their budgets for advertising.  Get the most of your advertising budgets with Programmatic Marketing Automated & Smart Bidding  Programmatic advertising through DV360 provides bid strategies that rely on machine learning to enhance the performance of campaigns by providing impressions or increasing bids on behalf of users based on the possibility ...

  The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even though programmatic marketing is highly praised around the globe, Indian marketers are more in the game than their counterparts. According to a report, just 2 percent of advertisers aren't making use of programmatic ads in India in comparison to 33 percent in Japan and 9 percent in Australia and 6 percent in Indonesia. Like other channels of advertising, being aware of the most recent trends in programmatic advertising will be the very first thing towards getting it to work for your company. Have a look at the top programmatic marketing trends that digital and advertising marketers must not overlook from 2022 to 2023. 1. CTV Advertising CTV or Connected television advertising took the lead in 2021. According to a report, between 2020-2021 CTV watching increased by 31 percent in India. The rapid growth of digital technology in I...